
Last orders for the old-man boozer? Scotland's pubs reinvent the night out for Gen Z
From quiz nights to wreath-making, publicans north of the border are rewriting the rules for a generation that drinks less but still wants to gather
When Steve Latto looks back at Friday nights at The Criterion, his family-run bar in St Andrews, he remembers crowds standing shoulder to shoulder. Now, he tells the BBC, customers glance through the door, decide it looks too busy, and walk straight back out.
"They don't want to be in close proximity to people," Latto says. He believes 2026 will be the worst year the pub trade has faced — squeezed by rising costs, business-rate changes and, he thinks, a generation that simply socialises differently.
Across Scotland, publicans are coming to the same conclusion: the post-work pint and the lock-in have a new rival, and her name is Gen Z. But rather than bolt the doors, many are quietly rewriting what a Scottish pub is for.
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